New York City · SoHo

Event spaces
in SoHo.

Cast-iron lofts, two Broadway storefronts for pop-ups, and three hotel event rooms. Real capacities and what each one costs.

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SoHo and nearby, side by side

Rates are hourly. The minimum covers load-in, setup, the event and breakdown, so the last column is the real floor for a booking, before food, bar and any production you add.

SpaceAreaStanding / seatedSizeRateMinimumCost for the day
Private Dining Loft in SoHo SoHo 65 / 35 2,000 sq ft $300/hr 8 hrs $2,400
Open Soho Loft SoHo 100 / 100 3,500 sq ft $1,200/hr 10 hrs $12,000
SoHo Street-Level Duplex Loft SoHo 580 / 450 10,000 sq ft, plus a 10,000 sq ft lower level Quoted Varies Space est. $25,000+
SoHo Second-Floor Daylight Loft SoHo 390 / 390 10,000 sq ft Quoted Varies Space est. $25,000+
Broadway Corner Storefront SoHo ? / ? 1,825 sq ft (expandable to 6,600 sq ft) Quoted Varies Space est. $10,000+
Broadway Whitebox Storefront SoHo ? / ? 2,525 sq ft (expandable to 6,600 sq ft) Quoted Varies Space est. $20,000+
Soho Grand Hotel SoHo 150 / 80 1,345 sq ft Quoted Varies Space est. $12,000+
Crosby Street Hotel SoHo 200 / 107 1,563 sq ft Quoted Varies Space est. $18,000+
NoMo SoHo SoHo 200 / 150 2,811 sq ft Quoted Varies Space est. $15,000+
Bar Hugo at Hotel Hugo SoHo 115 / 100   Quoted Varies Space est. $15,000+
The Immersive Studio Tribeca 200 / 120 3,400 sq ft $700/hr 10 hrs $7,000
Antique Cast Iron Loft Tribeca 100 / 60 2,000 sq ft $300/hr 8 hrs $2,400
Penthouse Gallery Loft Tribeca 85 / 65 2,000 sq ft $300/hr 8 hrs $2,400
The Greenhouse Loft Tribeca 100 / 60 2,000 sq ft $300/hr 8 hrs $2,400

SoHo rooms

Open any listing for details and an inquiry form.

Private Dining Loft in SoHo, event venue in SoHo, NYC
Private Dining · Full Kitchen

Private Dining Loft in SoHo

SoHo·65 standing
Space est. $2,400+
Usually booked for executive dinners and press dinners, 15 to 35 guests.
Open Soho Loft, event venue in SoHo, NYC
Loft · Cast Iron

Open Soho Loft

SoHo·100 standing
Space est. $12,000+
Usually booked for pop-ups, brand activations and fashion shows, 50 to 100 guests.
SoHo Street-Level Duplex Loft, event venue in SoHo, NYC
Street-Level Loft · Two Levels

SoHo Street-Level Duplex Loft

SoHo·580 standing
Space est. $25,000+
Usually booked for fashion shows, pop-ups and product launches, 200 to 580 guests.
SoHo Second-Floor Daylight Loft, event venue in SoHo, NYC
Daylit Loft · Tin Ceilings

SoHo Second-Floor Daylight Loft

SoHo·390 standing
Space est. $25,000+
Usually booked for product launches, press events and corporate events, 150 to 390 guests.
Broadway Corner Storefront, event venue in SoHo, NYC
Corner Retail · Whitebox

Broadway Corner Storefront

SoHo
Space est. $10,000+
Usually booked for pop-ups, brand activations and product launches, 50 to 150 guests at a time.
Broadway Whitebox Storefront, event venue in SoHo, NYC
Street-Level Retail · Whitebox

Broadway Whitebox Storefront

SoHo
Space est. $20,000+
Usually booked for pop-ups, brand activations and product launches, 50 to 200 guests at a time.
Soho Grand Hotel, event venue in SoHo, NYC
White-Box Gallery · Jazz Club Room

Soho Grand Hotel

SoHo·150 standing
Space est. $12,000+
Usually booked for holiday parties, product launches and executive dinners, 60 to 150 guests.
Crosby Street Hotel, event venue in SoHo, NYC
Screening Room · Design Hotel

Crosby Street Hotel

SoHo·200 standing
Space est. $18,000+
Usually booked for press events, product launches and executive dinners, 40 to 200 guests.
NoMo SoHo, event venue in SoHo, NYC
Greenhouse Dining · Penthouse Terrace

NoMo SoHo

SoHo·200 standing
Space est. $15,000+
Usually booked for holiday parties, product launches and corporate events, 50 to 200 guests.
Bar Hugo at Hotel Hugo, event venue in SoHo, NYC
Rooftop Lounge · Glass Walls

Bar Hugo at Hotel Hugo

SoHo·115 standing
Space est. $15,000+
Usually booked for product launches, press previews and holiday parties, 60 to 115 guests.

Just south of Canal Street

If the brief points elsewhere, these LUME Studios rooms sit just south of Canal Street, a short walk from SoHo. See all LUME Studios rooms.

The Immersive Studio, event venue in Tribeca, NYC
Immersive · Projection Mapping

The Immersive Studio

Tribeca·200 standing
Space est. $7,000+
Usually booked for brand activations, product launches and press events, 80 to 250 guests.
Antique Cast Iron Loft, event venue in Tribeca, NYC
Loft · Exposed Brick

Antique Cast Iron Loft

Tribeca·100 standing
Space est. $2,400+
Usually booked for beauty launches, pop-ups and press days, 30 to 100 guests.
Penthouse Gallery Loft, event venue in Tribeca, NYC
Loft · Gallery

Penthouse Gallery Loft

Tribeca·85 standing
Space est. $2,400+
Usually booked for press previews and product launches, 30 to 85 guests.
The Greenhouse Loft, event venue in Tribeca, NYC
Loft · Open Plan

The Greenhouse Loft

Tribeca·100 standing
Space est. $2,400+
Usually booked for holiday parties and company receptions, 40 to 100 guests.

What SoHo is like for an event

SoHo runs from Houston Street down to Canal Street, roughly between Crosby Street and Sixth Avenue. Its blocks are lined with cast-iron buildings from the second half of the 1800s, and the SoHo-Cast Iron Historic District protects most of them. The loft floors inside were built for light manufacturing: tall windows, columns, long open rooms.

It is also the busiest shopping neighborhood downtown. Weekend crowds on Broadway and Spring Street are exactly what a public pop-up or a brand launch wants, and exactly what a quiet private dinner does not. Many upper floors are homes, so expect building rules on noise and hours.

SoHo costs more than the blocks around it. Our cast-iron loft is $1,200 an hour with a 10-hour minimum, a $12,000 floor before production. The hotel rooms here (a gallery with its own street entrance, a 107-seat screening room and a greenhouse restaurant) book on food and drink minimums instead. The Tribeca lofts below Canal start at $300 an hour.

Planning a SoHo event

01

Street-level load-in matters here

SoHo streets are narrow and busy. A space you can load at street level, like the Open Soho Loft, saves hours over a building where every case rides a freight elevator. Ask about it before you sign anywhere.

02

Getting here

Spring Street (6, C and E), Prince Street (R and W) and Broadway-Lafayette (B, D, F and M) all sit inside SoHo. Canal Street covers the southern edge.

03

Use the daylight

Arched windows and daylight until evening are why brands shoot and launch in SoHo lofts. A 10-hour booking has room for a daytime content shoot and an evening event in the same day.

Need SoHo specifically?

Send us your date, headcount and brief. We’ll tell you if the Open Soho Loft fits, and what else is worth a look nearby.

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SoHo event space questions

How much does it cost to rent an event space in SoHo?

The Open Soho Loft is $1,200 an hour with a 10-hour minimum, so $12,000 before food, bar and production. Hotel rooms such as the Soho Grand gallery or Crosby Street Hotel book on food and drink minimums, usually from about $12,000 to $20,000 for an evening. We never add a booking fee.

What kinds of events work in a SoHo loft?

Launches, pop-ups, runway shows, shoots and talks. The Open Soho Loft takes up to 100 guests on 3,500 sq ft of open floor, and the plan takes almost any layout.

Are there cheaper options near SoHo?

Yes. Just south of Canal Street, our Tribeca lofts are $300 an hour for 2,000 sq ft with an 8-hour minimum, and the Immersive Studio is $700 an hour with projection and spatial audio installed. See all Tribeca event spaces.

Can I run a pop-up in SoHo?

Yes. The Open Soho Loft has street-level load-in, and the Soho Grand gallery has its own door on the street. Tell us the dates and we’ll look for a storefront for a longer run too.

Which SoHo room works for a press screening?

The screening room at Crosby Street Hotel seats 107 with 4K projection and Dolby Atmos sound, with event rooms on the same floor for a reception after.

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