Venues  /  LUME Studios  /  The Immersive Studio

The Immersive Studio

Tribeca, New York, NY  ·  LUME Studios, 393 Broadway

Projected florals across the walls and floor of the Immersive Studio Presentation in the Immersive Studio with a speaker on stage and slides projected across the walls Panel audience seated inside a green projected environment Ocean waves projected around guests in the Immersive Studio The Immersive Studio as a blank white room before load-in Hand-picked
200 standing·120 seated·10 hrs min·3,400 sq ft·Space est. $7,000+
Why we picked it

The room is the production. Projection, spatial audio and lighting are already installed, so the budget goes to content and guests instead of rentals.

Usually booked for brand activations, product launches and press events, 80 to 250 guests.

About The Immersive Studio

The main floor of LUME Studios at 393 Broadway, and the room LUME is known for. Projection runs 360° across the walls and floor, so the whole room works as one screen. A 17-speaker JBL spatial audio system, full-color Astera lighting and modular walls are already installed, and the storefront opens straight onto Broadway with a marquee you can put your name on.

Every event booking includes the Basement Lounge directly below: 1,000 sq ft with 18 customizable screens, lounge seating and a private bar, connected by an internal stairwell. Together the two floors hold up to 250 standing. The main floor alone holds 200 standing or 120 seated.

Ideal for

The Basement Lounge, included

Every event booking of the Immersive Studio includes the Basement Lounge directly below: 1,000 sq ft with 18 customizable screens, lounge seating and a private bar, connected by an internal stairwell. It runs as the afterparty floor, a VIP room or a second environment, and brings the two floors to 250 standing.

Basement Lounge with a wall of color screensScreen tower in the Basement LoungeBasement Lounge from the entrance with screens along the wallBasement Lounge with lighting panels overhead

Producer’s notes

  • Every event booking includes the Basement Lounge directly below: a second room with 18 screens and a private bar, up to 250 standing across both floors.
  • Projection runs as one 7920×1080 canvas around the room. Send content early and LUME’s team can check it or build it for you.
  • Loads in at street level on Broadway, and the marquee over the door can carry your name.

What’s here

Food & catering
  • Outside caterers welcome
  • Full commercial kitchen upstairs, bookable with Private Dining Loft in SoHo
Bar
  • Full bar service arranged with the booking
  • Private bar in the Basement Lounge
AV & music
  • 360° floor-to-ceiling projection
  • 17-speaker JBL spatial audio
  • Wireless microphones
  • DJ and live-performance setup
  • Full-color Astera lighting
Space & furniture
  • 3,400 sq ft, 16 ft ceilings
  • Modular walls
  • Stage and risers
  • Green room access
Access & staff
  • Street-level storefront and load-in on Broadway
  • In-house event staffing
  • High-speed Wi-Fi

The minimum, explained

10-hour minimum at $700/hr, so $7,000 before food, bar and production. The minimum covers load-in, setup, the event and breakdown, not just the hours guests are in the room. Bar service arranged per event. External caterers welcome.

Location

393 Broadway, New York, NY

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