LUME Studios at 393 Broadway: Immersive Studio & Loft Event Spaces

Every room at LUME, side by side

Rates are hourly. The minimum covers load-in, setup, the event and breakdown, so the last column is the real floor for a booking, before food, bar and any production you add. The Basement Lounge comes with every Immersive Studio event.

Space	Area	Standing / seated	Size	Rate	Minimum	Cost for the day
The Immersive Studio	Tribeca	200 / 120	3,400 sq ft	$700/hr	10 hrs	$7,000
The Greenhouse Loft	Tribeca	100 / 60	2,000 sq ft	$300/hr	8 hrs	$2,400
Antique Cast Iron Loft	Tribeca	100 / 60	2,000 sq ft	$300/hr	8 hrs	$2,400
Private Dining Loft in SoHo	SoHo	65 / 35	2,000 sq ft	$300/hr	8 hrs	$2,400
Penthouse Gallery Loft	Tribeca	85 / 65	2,000 sq ft	$300/hr	8 hrs	$2,400

The rooms

Photos are of the actual rooms. Open any listing for the full gallery, amenities and an inquiry form.

Immersive · Projection Mapping

Ideal for

Which floor fits which event. Open any card for more spaces built for that kind of night.

Brand Activation

The Immersive Studio

360° projection turns the whole room into the brand, and it loads in at street level on Broadway.

Panel audience seated inside a green projected environment

Product Launch

The Immersive Studio

One reveal with full-room visuals and spatial sound, and the marquee outside carries your name.

Holiday Party

The Immersive Studio

The party on the main floor and the afterparty in the Basement Lounge, up to 250 standing.

Long dinner tables under hanging art in the Tribeca dining loft

Private Dining

Private Dining Loft in SoHo

One long table beside a full commercial kitchen. Dinners for up to 35.

Open white-walled Tribeca loft with dark hardwood floors

Corporate Event

The Greenhouse Loft

Company receptions and presentations with a 4K display and natural light.

Empty exposed-brick Tribeca loft with hardwood floors in daylight

Press Event

Antique Cast Iron Loft

Demo stations, brick and daylight for beauty launches and press days.

About the building

393 Broadway is an original cast-iron building from 1867 on the SoHo and Tribeca border. LUME Studios has run events here for a decade, more than 1,600 of them: product launches, brand activations, fashion shows and private dinners. The building has about 12,400 sq ft across five floors and a basement, connected by an elevator and the original stairwell.

The ground floor is the Immersive Studio, with 360° projection, spatial audio, and a storefront and marquee on Broadway. The Basement Lounge below comes with every Immersive Studio event and adds 18 screens and a private bar. Upstairs, each loft has its own job: receptions and presentations on 2, beauty and wellness on 3, the kitchen and dining room on 4, and a penthouse gallery on 5.

Because the floors stack, one booking can run a whole evening: arrivals and the main event on the ground floor, dinner on the 4th, the afterparty in the basement, and green rooms and holding space on the floors between. LUME also produces events, so projection content, AV, staffing and bar service can come with the room. More on each room at lumestudios.com.

Planning an event at LUME

01

Combine floors

Book one room, a few floors, or the whole building. Guests move between floors without leaving, so a launch, a dinner and an afterparty can all happen at one address.

02

The minimum is the whole day

The Immersive Studio has a 10-hour minimum and the lofts 8 hours. That covers load-in, setup, the event and breakdown, not just the hours guests are in the room.

03

Getting here

393 Broadway is just south of Canal Street. The Canal Street station (N, Q, R, W, J, Z and 6) and Franklin Street on the 1 are a short walk, and the Immersive Studio loads in at street level on Broadway.

Want more than one floor?

Send us the date, headcount and the flow of the night. We’ll map it across the building and send back what the full day costs.

Get Matched Free →

LUME Studios questions

What event spaces are at LUME Studios?

Six, in one building: the Immersive Studio on the ground floor, the Basement Lounge below it, and four lofts above. The Greenhouse Loft (2nd floor) takes receptions and presentations, the Antique Cast Iron Loft (3rd) suits beauty and wellness events, the Private Dining Loft (4th) has the commercial kitchen, and the Penthouse Gallery Loft (5th) is on top. The Basement Lounge books together with the Immersive Studio.

How many guests does LUME Studios hold?

The Immersive Studio holds 200 standing or 120 seated, and up to 250 standing together with the Basement Lounge. The lofts hold 65 to 100 standing each. For bigger groups, ask us about using several floors.

How much does it cost to rent LUME Studios?

The Immersive Studio is $700 an hour with a 10-hour minimum, so $7,000. The lofts are $300 an hour with an 8-hour minimum, so $2,400. We never add a booking fee.

Can LUME handle production as well as the room?

Yes. LUME is a creative and production studio as well as a venue, so projection content, AV, lighting, staffing and bar service can be arranged with the booking.

Is eventspaces.nyc connected to LUME Studios?

Yes. eventspaces.nyc is run by the team behind LUME Studios. We list LUME because we know every floor of it, and we point you to other venues whenever they fit your event better.

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